About us

Get to Know Us

MiiN Cosmetics is your go-to destination for Korean beauty. We were pioneers in bringing South Korean brands to Europe, brands that are now K-beauty essentials, and today we have over 50 stores and several online platforms.

Our purpose has remained the same from day one: to bring you the very best of K-beauty and help you discover products that truly fit your skin and your everyday routine.

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Our philosophy

At MiiN, we believe skincare isn’t about fixing flaws or chasing perfection. It’s about feeling good in your own skin and celebrating your natural glow, no filters, no rules.

That’s why we carefully curate every Korean beauty product we offer: formulas that blend tradition and innovation, chosen because they genuinely work in real life.

“MiiN is more than cosmetics. It’s about feeling good in your skin and discovering your own glow.”

founder

It All Started with Lilin

Our founder, Lilin Yang, used to travel to Korea and discovered brands and products that simply didn’t exist in Europe. She decided to bring them here herself, and that’s how MiiN was born. What started as a small project is now a growing team of over 300 people, all sharing the same goal: making Korean beauty accessible to everyone who wants to take care of their skin.

Become part of it

Where K-beauty comes to life

We have over 50 stores across Spain, France, Portugal, Italy and Germany. In our stores, you can try products, receive personalised advice from our team and learn all about the Korean skincare routine. Some locations also offer workshops and experiences designed for you and your skin.

Find your store

Our milestones

2014 The seed of MiiN was planted with the opening of our store in Barcelona.
2015 Online shopping begins in Europe
2016 Hello, Germany! Our first international store opens in Munich
2018 K-beauty arrives in beautiful Italy with our first store
2018 MiiN Trade is born, our wholesale distribution branch
2023 We launch our in-person workshops introducing the Korean skincare routine
2023 Opening of our most special store, the flagship at Balmes (Barcelona) with Korean treatments
2024 We marked our 10th anniversary with a major celebration.
2025 We open in Portugal! Our first store launches in Lisbon
2025 The Canary Islands welcome our first physical store

자라다 (Grow)

Our routine is to learn, do and grow, constantly evolving, while always staying true to who we are. This is more than just numbers; it’s our journey and the reason you can trust us.

+50stores in Europe
+80Korean brands
+361dedicated team members
+280.000fans of Korean cosmetics
+50stores in Europe
+80Korean brands
+361dedicated team members
+280.000fans of Korean cosmetics